SSGA to launch European marketing efforts Sept. 15

The Specialty Soya and Grains Alliance (SSGA) is launching its marketing efforts in Europe on Sept. 15 with the U.S. Identity-Preserved Soya and Specialty Grains Virtual Seminar. This webinar will promote the U.S. container and identity-preserved (IP) traceability system and its benefits to European companies and consumers.

The co-organizer of the event, the Dutch company Bridge2Food, is promoting the event on its website and through social media channels to attract a robust audience of European buyers. SSGA is also working with the U.S. Department of Agriculture offices in Europe to promote the event. Target participants include companies along the soy value chain, from traders and importers, to food processors and ingredient companies, to food producers and retailers. Registration is free so we hope and expect significant participation by European companies interested in high-quality, U.S. IP products.

The seminar will feature three SSGA presentations and a virtual trade show. Two of these presentations will introduce the U.S. IP system and focus on its advantages, including traceability of container-shipped field crops. We will also have a panel discussion with U.S. producers of IP soya and specialty grains.

Concurrent to the presentations and during networking breaks, participants will be able to meet with exhibitors in the virtual trade show. SSGA members can exhibit for free. This will be a great opportunity for SSGA members to introduce themselves to the European market and to make new contacts in this important market.

If your company would like to join us, email Katelyn Engquist to register.