RFP: Foreign Market Research, Identity Preserved Field Crops
Proposal deadline: April 26, 2024 at 5 p.m. CT

SSGA requests proposals to advance approved Agricultural Trade Promotion projects for branding the United States as a quality origin for identity preserved field crops like soybeans and soya products and specialty grains. SSGA built a U.S. Identity Preserved assurance plan and created an Identity Preserved United States brand mark that were launched in December 2021 are currently in use by 15 U.S. companies. Since the launch and following the growth of the program, more market research is required to improve understanding of impressions abroad about the ability of the United States to both supply identity preserved goods and be paid a premium for those goods that have the exact features and characteristics desired by the buyer. It is generally accepted that food manufacturers will pay premiums for features and characteristics they need in processing commodities. What are those conditions in the identified locations? And how does this program and brand help food manufacturers and consumers understand the benefits of those features and characteristics?

The purpose of this RFP is to undertake an initial survey of foreign buyers and value chain clients of container shipping in commodities about whether their interest or preference to purchase could be influenced by understanding traceability is achievable through identity preserved shipping processes. This will include full development, distribution and reporting.

View the RFP here.