U.S. exporters and Chinese importers talk IP

Nearly 150 people met online on March 30 for an U.S. Identity Preserved webinar and IP B2B meetings between SSGA-member exporters and potential buyers from China.

The event was held in coordination between SSGA, the U.S. Soybean Export Council (USSEC) and the China Chamber of Commerce of Import and Export of Foodstuffs, Native Produce and Animal By-Products (CFNA).

Following remarks from USSEC CEO Jim Sutter, CFNA President Cao Derong, U.S. Embassy Beijing Acting Deputy Chief of Mission Bobby Richey and SSGA Executive Director Eric Wenberg, watched and participated in three presentations about U.S. Identity Preserved field crops. SSGA Chair Rob Prather of Global Processing gave an overview of IP soybeans and grains. SSGA Secretary/Treasurer Colby Eymann discussed IP traceability and sourcing and Hua (Elsa) Xu of Hang Tung Resources talked about IP transportation.

“SSGA’s mission is to work with all our partners … to act as your expert in helping you learn how to purchase identity preserved field crops from the United States and how to profit by including them in the food products you manufacture,” Wenberg told the group. “What we are trying to do is explain in a structured way how the high-quality specialty field crop market means paying a bit more in advance can do for you.”

The webinar was followed by IP B2B matchmaking sessions between SSGA member suppliers and Chinese food manufacturers. Those who were not involved in the B2B meetings stayed on and participated in Q&A to learn more about U.S. Identity Preserved practices and efficiencies.