U.S. Identity Preserved gets international launch

In December 2021, the Specialty Soya and Grains Alliance (SSGA) launched a new mark, designating premium crops with verifiable origins. The U.S. Identity Preserved quality assurance plan and brand mark symbolizes a significant advancement in the verification of trust, traceability and value for food manufacturers, processors and exporters. Since the unveiling, 10 U.S. companies have joined the program and are using the mark – with several more companies currently going through the application and qualification process.

It’s now time to officially introduce U.S. Identity Preserved to the world:

On Nov. 1 in Ho Chi Minh City, Vietnam, SSGA will hold a special event to launch the U.S. Identity Preserved brand internationally and build global awareness of the assurance plan that ensures the high quality that comes from the U.S. system. Please join us for an in-person media and industry event at the Sheraton Saigon Hotel & Towers or online, as the launch will be broadcast throughout the region and the world via YouTube.

“We’re excited to come to Vietnam and launch the U.S. Identity Preserved brand there and throughout the region where there is a growing market for high-quality, variety-specific soybeans and grains,” said Eric Wenberg, SSGA executive director. “While these products may cost more than conventional crops, they provide efficiencies that save time and money during production. We’re looking forward to telling that story in person to an international audience.”

As food producers seek higher quality and better consistency in their ingredients and consumers focus on traceability and safety in the foods they purchase, U.S. Identity Preserved products fulfill those wants and needs.

“The mission of U.S. Identity Preserved is to bring together the United States’ IP industry and establish the U.S. as a quality origin for identity preserved crops,” said Bob Sinner, president of SB&B Foods, one of the first companies to join the U.S. Identity Preserved program. “The assurance plan highlights the great care and attention to detail that goes into every shipment of our high-quality, premium agriculture products and ingredients.”

The November 1^st press event will include in-person-only business-to-business meetings and offer networking opportunities between U.S. exporters and Vietnamese and other southeast Asian importing companies. The following day, SSGA will offer presentations on the U.S. Identity Preserved system and go further in depth on the quality, characteristics and performance customers can expect from specialty soybeans and grains from the United States. Please join us on November 1-2 in person or on-line.

Learn more and register for the event here.