SSGA applauds USDA investment to diversify export markets

The Specialty Soya and Grains Alliance (SSGA) applauds the U.S. Department of Agriculture’s (USDA) announced intention for new programs to help U.S. farmers maintain and diversify export markets and bolster international food aid. USDA announced that it will utilize funds from the Commodity Credit Corporation (CCC) to address trade and food insecurity challenges. USDA will use $1.3 billion for the Regional Agriculture Promotion Program (RAPP) and support for specialty crop industries to diversify export markets. One billion was allocated to address global hunger.

SSGA Vice Chair Darwin Rader attended Secretary Tom Vilsack’s announcement of the investments.

“Secretary Vilsack’s announcement matches the purpose of groups like SSGA that expand markets, help small businesses and look for new ways to promote agriculture,” Rader said. “The farmers we work with want the high-quality options to grow quality soybeans and grains and earn a premium. Thanks to SSGA, the high-quality containerized trade gets more attention and focus.”

The $1.3 billion investment in RAPP will help exporters break into new markets and increase market share in growth markets, as well as provide technical assistance to the specialty crops industry to help it enter markets often imposed by non-tariff barriers.

“SSGA’s job is to influence buyers and food manufacturers to make increasing choices for variety and characteristic-specific, traceable soybeans and grains,” said Eric Wenberg, SSGA executive director. “Containerized grains help preserve buyer specifications in transit and assure quality at delivery.”

In 2019, SSGA leveraged an Agricultural Trade Promotion (ATP) grant from USDA with its own resources to begin operations and develop U.S. Identity Preserved. Following extensive market research that helped shape the brand, U.S. Identity Preserved launched in 2021 as an eight-step quality assurance process and label that promotes traceable, high-quality soybeans and grains. SSGA used the funds in association with the U.S. Soybean Export Council and American Soybean Association.

“SSGA successfully used USDA market development funds under the prior ATP program,” SSGA Chair Bob Sinner said. “New funds for new ideas like SSGA’s to promote traceable, quality food ingredients direct to international buyers from rural America should be part of the solution to grow exports. SSGA believes that the nation needs to come together to pass a Farm Bill with increases for export development programs to help grow business.”

Read the USDA press release here.