Identity Preserved International Workshop headed to Nepal
SSGA is organizing an Identity Preserved International Workshop for Sept. 19 at the Kathmandu Marriott Hotel in Kathmandu, Nepal. The workshop will include Nepali and Indian soy food processors, traders, and chefs, along with SSGA, U.S. Soybean Export Council (USSEC) and U.S. government participants, including Tom Frisch, Minnesota farmer and chair of the Minnesota Soybean Research & Promotion Council (MSRPC). The purpose of the workshop is to explain the value and benefits of U.S. identity preserved grains and oilseeds, and to feature a wide variety of local foods made from U.S. identity preserved soy, featuring nuts, flours, tofu and a wide range of desserts.
SSGA’s extensive work with Nepali importers played a key role in the first-ever commercial delivery of U.S. identity preserved soy to Nepal in March 2024. The response from processors and retailers was so positive that the importer purchased a second container, which is due to arrive in late August 2024. In addition to growing demand in Nepal, SSGA believes Nepal can serve as a valuable, immediate way for U.S. identity preserved products to reach Indian consumers. SSGA continues to work with USSEC and Indian soy food processors to overcome longstanding tariff and technical barriers preventing direct sales to that 1.4-billion-person market.
SSGA also held a U.S. IP workshop in Tokyo during the FoodEx Japan trade show in March and on their recent mission to Manila, Philippines, satisfying workshops in each of its primary target regions – North Asia, Southeast Asia and South Asia before holding the second Identity Preserved International Summit Feb. 18-20, 2025, in Honolulu, Hawaii.
The workshop series is sponsored by the Minnesota Soybean Research & Promotion Council, Wisconsin Soybean Marketing Board, North Dakota Soybean Council and Missouri Soybean Merchandising Council as part of their support of the Identity Preserved International Summit.
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