House passes bipartisan ‘Ocean Shipping Reform Act’

The Specialty Soya and Grains Alliance is pleased that the “Ocean Shipping Reform Act” (H.R.4996) overwhelmingly passed the U.S. House of Representatives on Thursday. The legislation, co-sponsored by Rep. John Garamendi (D-CA) and Dusty Johnson (R-SD), passed by a bipartisan vote of 364-60

The bill, which has received strong endorsement from SSGA and many other national organizations whose members have been affected by global supply chain disruption, would make the Federal Maritime Commission (FMC) a more effective federal regulator and ensure a more competitive global ocean shipping industry.

The legislation now heads to the United States Senate for consideration.

“We are pleased to see the House of Representatives take a strong bipartisan step forward to protect the interests of U.S. agricultural exporters by making needed reforms to strengthen the U.S. Shipping Act,” said Darwin Rader, SSGA board director and competitive shipping action team chair. “We hope the Senate will follow through with strong complementary legislation and that Congress will provide the Federal Maritime Commission with adequate resources to carry out its vital regulatory oversight mission.

“We would further welcome the opportunity to engage with the ocean carriers on ways to assure that inland U.S. agriculture shippers have timely access to containers and space on vessels so that we can reliably serve our overseas food manufacturing customers.”

The “Ocean Shipping Reform Act of 2021” would:

  • Establish reciprocal trade to promote U.S. exports as part of the Federal Maritime Commission’s (FMC) mission.
  • Require ocean carriers to adhere to minimum service standards that meet the public interest, reflecting best practices in the global shipping industry.
  • Require ocean carriers or marine terminal operators to certify that any detention and demurrage charges comply with federal regulations or face penalties.
  • Shift burden of proof regarding the reasonableness of detention or demurrage charges from the invoiced party to the ocean carrier.
  • Prohibit ocean carriers from declining opportunities for U.S. exports unreasonably, as determined by the FMC in new required federal rulemaking.
  • Require ocean common carriers to report to the FMC each calendar quarter on total import/export tonnage and twenty-foot equivalent units (loaded/empty) per vessel that makes port in the United States.

Read more.

India: Partnership and progress toward market access

China Experience Proves Local Producers Can Thrive as Imports Rise

By Philip Shull

A frequent refrain from frustrated exporters to tough destinations is: “This is a market of great potential. … And it always will be!”

Philip Shull

Philip Shull

With its huge population, rapidly growing economy, massive protein deficit, high tariffs and impossibly strict phytosanitary requirements, India has been in this category for decades. Despite promising trade missions, pressure from U.S. Department of Agriculture and U.S. Trade Representative over the years, and ready demand for our products among local processors, the India market has remained closed to U.S. Identity Preserved soy.

But this could soon change. Thanks to the initiative and strong advocacy of India’s Soy Food Promotion and Welfare Association (SFPWA, an industry group comprised of Indian processors of soy foods), access for U.S. IP soy to this long-closed market has never been closer.

Rising economic demand for protein among India’s 1.4 billion consumers has led to a sharp increase in domestic food prices. In response to this worrying development, the Indian government took the historic step in May 2021 of suspending its ban on pulse imports. This was a major development in a country where pulses are a foundational protein source and where self-sufficiency in pulses has long been a pillar of India’s agricultural policy.

Leveraging this unprecedented market opening, SFPWA wrote a letter to the Indian government requesting a 50,000-ton tariff rate quota (TRQ) for food quality soybeans. (Governments use TRQs to allow a certain amount of a given product to enter the country at a reduced tariff.)

Among other things, the letter explained that imports of IP soy would not harm Indian soy farmers because India has a large soy deficit and the characteristics and uniformity that U.S. specialty soy provides and that Indian processors need are unavailable in the domestic market.

In contrast to past market-opening efforts, SFPWA’s letter was met with an immediate and positive response from the Indian media. Dozens of articles appeared in support of the request. These media reports indicate that SFPWA’s ability to show how a TRQ could help Indian soybean farmers, as well as consumers, have led key ministries to meet with SFPWA leadership to discuss the issue. While much remains to be done and market access is not yet assured, progress toward this goal appears to be unprecedented.

SFPWA’s position is that opening the Indian market to soybeans will not harm Indian soybean farmers, and the experience of China supports this assertion. China’s decision in the 1990s to open its market to soybeans led to explosive growth in Chinese soy production, along with the historic growth in imports and consumption.

China is an especially apt case study for India because the countries share key characteristics.  Both are rapidly growing emerging markets with similar-sized populations, limited arable land and a history of strong import restrictions on soybeans. Just as importantly, both countries have experienced widespread protein deficits that harmed quality of life for their people. SFPWA believes that a TRQ for Identity Preserved soy will help improve diets throughout India. The Specialty Soya and Grains Alliance and the U.S. Soybean Export Council agree.

USDA data show that Chinese soy production rose, even as imports grew.  Today, China’s soy production (20 million tons) and imports (103 million tons) are both at or near-record levels. Meanwhile, Chinese soybean consumption rocketed from roughly 7 million tons in the 1970s to almost 120 million tons estimated in 2021 (v. 0 to 11.2 mmt for India). Consumption of soy for food rose from 6 million tons to 15 million tons during this period. This combined increase in soy consumption has contributed enormously to improvements in Chinese nutrition and quality of life during this period.

Charts linked here compare Indian and Chinese soybean imports (India, China), production (India, China), consumption (India, China), food-use consumption (India, China) and exports (India, China) over the past 50 years.

Per capita income in China and India was roughly equivalent at $500 in 2000. However, since China opened its market to soybeans, there has been a sharp divergence. While income in both countries grew strongly, India’s per capita income reached roughly $2,000 per capita in 2020, China’s grew to almost $10,000.

Bottom Line:  India remains a market of immense potential for U.S. specialty soya, and gaining access is a priority for SSGA. Given the similarities in the agricultural and consumer profiles between China and India, it is clear that Indian consumers and producers of poultry, dairy, aquaculture and soy-based foods could benefit greatly from greater access to imported soy without harm to India’s soybean farmers.

For years, SSGA and USSEC have worked intensively with the Indian soy food and feed industries to demonstrate how U.S. soy can improve diets and incomes throughout the country. We value this cooperation and applaud SFPWA for its historic initiative and unprecedented effort.

As President John Quincy Adams said, “Perseverance has a magical effect, before which difficulties disappear and obstacles vanish.”

Philip Shull is an SSGA Technical Adviser for South Asia. For 31 years he served in USDA’s Foreign Agricultural Service (FAS), opening markets for U.S. agricultural products.  He was stationed in China and greater China for 11 years (1987-92, 2006-2010, 2014-2016).

Technically Speaking: IP webinars target Southeast Asia where U.S. exports remain steady, strong

By Hoa Huynh, SSGA technical adviser, Southeast Asia

Between February and August, the Specialty Soya and Grains alliance, in coordination with USDA Foreign Agricultural Service offices in Manila, Jakarta, Hanoi, Bangkok and Kuala Lumpur, successfully organized five virtual, educational seminars on U.S. Identity Preserved soybeans and specialty grains. Approximately 320 food manufacturers and importers representing the Philippines, Indonesia, Vietnam, Thailand and Malaysia participated in the seminars.

U.S. soybeans and soya products exported to Southeast Asia have continued strong growth in recent years, according to USDA data. During the period of October 2020 to May 2021, U.S. soybeans and soymeal exports to the region increased by $548.4 million or 37.9% and $241.5 million or 33.3%, respectively. In addition, U.S. corn exports also experienced healthy growth during the same period, from $53.2 million to $179.2 million or 236.8%. In comparison to the October-May 2020/2021 period, U.S. agriculture and related products to the region increased by 10.25% to $10.7 billion.

Indonesia is the most populous Southeast Asian country by far and is the largest market in the region for U.S. soybeans and soya products, which totaled $1.03 billion, an increase of 90% in the first seven month of MY21 (October-September) compared to the same period of MY20. The Philippines and Vietnam, however, have been the fastest-growing markets for the United States in recent years. The U.S. is the largest food supplier to the Philippines, providing about one-quarter of total food imports. Meanwhile, U.S. exports to Vietnam have increased tenfold in the last decade.

Southeast Asia has had the fastest growth in U.S. agricultural sales of any region in recent years. Strong economic growth and increasing demand for high-value products have been major drivers of this increase, and these trends are expected to remain relatively steady to make Southeast Asia an attractive destination for U.S. exports in the future, particularly with continuing efforts to educate about U.S. IP soybeans and specialty grains to Southeast Asian food manufacturers.

Technically Speaking is an SSGA feature that includes news and information from SSGA’s IP technical advisers for North Asia (Alyson Segawa), Southeast Asia (Hoa Huynh) and Europe (Eugene Philhower). Please reach out to them via email. They want to hear from SSGA members!

Competitive Shipping: Global container shipping comes under regulators’ watchful eye

The big news this week on the container shipping front is the introduction of the bipartisan Ocean Shipping Reform Act of 2021, which aims to beef up the authority and oversight actions of the U.S. Federal Maritime Commission (FMC) with the intent to fix persistent problems in global container shipping that are harming U.S. exporters and importers.

Some steps are already underway:

FMC launches investigation into pricing practices of eight ocean carriers

While rates for export shipments from SSGA exporters have gone up 30-50% and more over recent months, the rates ocean carriers are charging U.S. importers of high-value products from Asia have risen to record levels. Moreover, importers complain that, while container bookings are often not available for the head haul to the U.S., the carriers are offering various surcharges and premium rates for more guaranteed service that are far above skyrocketing spot rates.

In response to complaints, the FMC last week announced it is launching an expedited investigation into the pricing practices of eight global container carriers: CMA CGM, Hapag-Lloyd, HMM, Matson, MSC, OOCL, SM Line, and Zim. Each carrier was identified as having recently implemented or announced congestion or related surcharges. FMC will examine the timing and legal sufficiency of the charges in light of rate filing requirements. More detailed coverage is available here.

Major importer files complaint to FMC alleging collusion by ocean carriers

Another new development worth watching is an action taken last week by a major U.S. home goods importing company from Pennsylvania, MCS Industries. MCS filled a formal complaint to FMC alleging that Cosco Shipping and Mediterranean Shipping Company (MSC) were colluding in ways that violate service contracts for regular service to capitalize on current record Trans-Pacific container spot rates.

MCS accused the two ocean carriers, which actually operate in two different alliances, of working in “parallel and seemingly coordinated fashion” to not honor their service contracts at rates and volumes agreed upon, only to sell the space “to the highest bidder.” Go here for more details reported by the Journal of Commerce (JOC).

Carrier MSC, in response, said it was “shocked” by the allegations and denied the charges made in the complaint, which was published by the FMC on August 3. Go here for more details of MSC’s response.

Formal complaints to the FMC are rare to nonexistent, because it’s been widely reported that shippers fear retaliation in some form. The World Shipping Council representing ocean carriers and MSC, in this case, deny that retaliation by carriers occurs. The complaint and FMC findings bear watching in terms of acceptance by international regulatory bodies of consolidation among the largest ocean carriers, who now see the 10 largest global carriers operating in just three major vessel sharing alliances.

South Korea backslide?

Meanwhile in South Korea, some lawmakers want to take steps to turn back regulations there barring collusion. The legislators reportedly want to amend the nation’s Monopoly Regulation and Fair Trade Act to exempt the shipping industry from jurisdiction by the Korea Fair Trade Commission (KFTC) as part of the effort to turn back some heavy fines leveled by the agency. KFTC imposed fines totaling $613 million on 23 ocean shipping lines. A dozen South Korean companies were fined, including ocean container lines HMM and SM Line, plus 11 foreign carriers. Go here for more detailed coverage.

Steamship line profits keep on rolling ahead

While service, reliability and congestion issues continue to plague the container shipping industry, ocean carriers continue to enjoy record profits. According to news reports out last week, Maersk, the largest ocean carrier, boosted its profit forecast for the year of 2021 by a whopping $5 billion. Go here for details.

Ocean Network Express (ONE), the big consolidated ocean container line made up of three previously independent Japanese major carriers, announced, despite congestion in the system, it cleared in excess of $2.5 billion in its first quarter fiscal year that ended June 30. Go here for details.

Compiled by Bruce Abbe, SSGA Strategic Adviser for Trade and Transportation

US ag strongly endorses Ocean Shipping Reform Act

The Specialty Soya and Grains Alliance was one of more than 100 agriculture- and forest-product companies and associations that signed onto a letter of support endorsing the Ocean Shipping Reform Act of 2021, sponsored by House members John Garamendi (D-California) and Dusty Johnson (R-South Dakota). In a press release issued on Tuesday, Aug. 10, the Agriculture Transportation Coalition (AgTC) stressed that OSRA21 “provisions addressing unreasonable ocean carrier practices should be expeditiously enacted so that U.S. agriculture will remain competitive in global markets.”

AgTC’s press release included statements from representatives of 15 ag associations, including SSGA. Darwin Rader, SSGA secretary/treasurer and competitive shipping action team chair, said:

“We are hopeful this legislation will result in changes in ocean carrier practices to allow U.S. exporters of soybeans and grain to ship their contracted goods to overseas customers in a timely manner. Inland ag exporters are very concerned with problems of export denials — from unavailable bookings to cancelled bookings to cargo rolled at the terminals — while empty containers sail right on by.”

Rader is the export manager for Zeeland Farm Services, a major soybean and grain shipper.

Excerpts from AgTC’s press release:

All levels of the U.S. government are focused on the current export and import transportation crisis. This year, over 160 Members of Congress have written urging prompt federal attention and intervention. The House Committee on Transportation and Infrastructure held a hearing on the ongoing crisis; President Biden issued Executive Order 14036 directing the FMC and the Department of Justice to act; Department of Transportation Secretary Buttigieg personally conducted a high-level port roundtable. An appropriations provision from Representative Kim Schrier’s (D-Washington) will enhance the FMC’s support of U.S. exporters/importers. The FMC is continuing its investigations and audits of carriers.

The letter’s signatories …  believe that OSRA21 is urgently needed to convert these expressions of concern into tangible change in ocean carrier practices. These include adherence to the FMC’s Interpretive Rule on Demurrage and Detention, which has gone unheeded by ocean carriers. This bill also includes an alternative to the FMC’s burdensome complaint process, with an innovative means to gain compliance with that rule by imposing upon carriers the obligation to self-police or face meaningful penalties. In addition, the bill obligates ocean carriers to carry export cargo, subject to safety and other reasonable conditions. It addresses current carrier practices which are limiting efficient use of containers, chassis and other equipment.

“Currently, according to the AgTC survey, on average, 22% of U.S. agriculture foreign sales cannot be completed,” said Peter Friedmann, AgTC executive director. “Ocean carriers are declining to carry our cargo in favor of returning so many containers back to Asia empty, while unprecedented freight rate hikes, penalty charges and unpredictable service are denying affordable, dependable U.S. agriculture export access to our best foreign markets.

“There is nothing we produce in agriculture and forest products in this country, that cannot be sourced in some other country. If we cannot deliver, affordably and dependably, our foreign customers will find — and are already finding — alternatives to U.S. exports.” 

SSGA offers comments on FGIS inspection exemption

The Specialty Soya and Grains Alliance recently offered comments to the U.S. Department of Agriculture Agricultural Marketing Service’s Federal Grain Inspection Service (FGIS), endorsing the reauthorization of an exemption for high-quality grains from weighing and inspection.

SSGA, which represents the U.S. identity preserved (IP) industry, emphasized in its comments that IP field crops are traded above mandated standards – they’re truly “above the grade” – and IP companies take great care to adhere to quality assurance protocols and maintain records.

“Reauthorizing the exemption and its reporting requirements is an important step to maintain and grow this grain segment,” SSGA commented. FGIS is in the process of requesting a three-year extension and revision of a currently approved information collection for “Export Inspection and Weighing Waiver for High Quality Specialty Grain Transported in Containers” and sought and accepted comments through July 26.

SSGA continues to remind its members and others in the IP industry to make sure they are holding up their end of the bargain by registering with FGIS and keeping thorough and accurate records. SSGA is assisting its members in registering, when necessary.

“U.S. exporters need to remember to register properly with the Federal Grain Inspection Service and maintain records as indicated by this announcement,” said Eric Wenberg, SSGA executive director. “Most identity preserved shipments move above the grain grades, and we need to maintain our industry reputation for quality. Great record keeping is essential to the high-quality grains programs our buyers rely on. We need to keep the high-quality grain segment with this exemption.”

SSGA continues to work with FGIS and the USDA’s Animal and Plant Health Inspection Service (APHIS) to ease certification burdens for IP exporters.

To register with FGIS as a recognized exporter go here. For registered companies, instructions for exemptions can be found in FGIS Directive 9020.1, Section 4. Exporters will need to email FGISQACD@usda.gov with all necessary information required for an exemption.

For questions or more information, please write to SSGA at info@soyagrainsalliance.org.

Mercaris Murmurings: Organic soybean markets remain unsettled

U.S. organic soybean markets remained unsettled over June, following an unsettled outlook for production, imports and prices. Across the U.S. Corn Belt, the outlook for organic soybeans has generally improved as much-needed precipitation helped ease drought conditions across Iowa, Michigan and Wisconsin. The exception to this trend appears to be Minnesota, with the U.S. Drought Monitor reporting 100% of the state experiencing drought conditions the week of July 20 and 4% of the state experiencing extreme- to exceptional-drought conditions. Overall, Mercaris estimates that 61% of organic soybean acres across the Corn Belt were rated in good to excellent condition as of July 18, down slightly from 69% last year.

While the U.S. crop outlook has improved slightly, the pace of import has also picked up speed. In June, U.S. organic soybean imports saw their largest month since the start of the MY, pushing above levels of a year ago by nearly 20%. The month saw imports from Argentina reach their highest level since June 2020, while imports from the Black Sea region reached their highest levels since September 2020.

U.S. organic soybean meal maritime imports also remained higher year over year for the 10th month in a row, up 7% year over year. That said, June did see the first substantial decline in organic soybean meal from India, which declined to its lowest level since October 2018, down 26% y/y. Ultimately, organic soybean meal imports for the month were supported by shipments from Turkey, with the United States importing nearly 12,000 MT from the country over the month.

Despite indications that U.S. organic soybean supplies might improve over the remainder of the marketing year, prices continue to reflect a tightening U.S. supply situation, with organic feed-grade soybeans delivered to U.S. elevators averaging $30.41/bu during June, up $3.37/bu from May and gaining $11/bu over year-ago prices.

Mercaris, the nation’s leading market data service and online trading platform for organic and non-GMO agricultural commodities, is an SSGA member and a monthly contributor to the SSGA E-newsletter.

Senators voice concerns about shipping crisis

In show of bipartisan support for U.S. agriculture, 24 U.S. senators on Tuesday pushed for a swift resolution to the container shipping crisis, signing on to a letter to the Federal Maritime Commission, expressing support for the FMC’s investigation into reports of unreasonable practices by ocean carriers that are posing challenges for ag exporters.

“The need is urgent,” the letter said.

Led by Sens. Amy Klobuchar (D-Minn.) and John Thune (R-S.D.) – both of whom are members of the Senate agriculture and commerce committees – the letter urges the FMC to take appropriate action under the Shipping Act to halt any potential violations of the Act by the carriers.

“If the reports are true, such practices would be unreasonable and would hurt millions of producers across the nation by preventing them from competing in overseas markets,” the senators wrote.

With ports experiencing unprecedented congestion, U.S. agricultural exporters’ access to international markets is being jeopardized by the dysfunction and rising costs of ocean transportation services, which includes unreasonable and unjust practices such as the rejection of U.S. agricultural cargo by ocean carriers who are shipping empty containers back overseas to keep up with the high demand for U.S.-bound imported goods.

In October, SSGA was one of the first national agricultural associations to shine a light on the disruption of the food supply chain and other critical problems facing containerized ag exports after members began to be informed that some ocean carriers were suspending containerized and other overseas ag shipments. 

Read the senators’ letter here.

Earlier this month, SSGA representatives had the opportunity to give testimony to the FMC, along with other national ag organizations, and last week, signed on to a letter to President Biden, urging intervention from his administration.

Virtual GTE comes to a close – sort of

By Shane Frederick, SSGA Communications Manager

The 2020 U.S. Soy Global Trade Exchange & Specialty Grains Conference wrapped up on Thursday after four days of bringing together U.S. growers, processors and exporters with international buyers on a virtual platform.

In all, more than 1,500 attendees from 61 countries were registered for the GTE, which was co-hosted by the U.S. Soybean Export Council (USSEC) and the Specialty Soya and Grains Alliance (SSGA). Going into the final evening sessions, more than 1,000 unique participants were counted. However, more were expected Thursday night as well as over the next month, as the GTE platform remains open to registrants with its features available on-demand for the next 30 days.

“We promised that we’d deliver the next best thing to being together in one geographical location by creating a unique online space for us all to gather virtually,” SSGA Executive Director Eric Wenberg said in his closing comments. “I believe we did that, and I hope you thought so, too.”

Wenberg and SSGA Chair Curt Petrich participated in a media panel, along with USSEC CEO Jim Sutter and USSEC Chair Monte Peterson, on U.S. Soy resiliency in which they discussed the virtual GTE, as well as the state of the industry during COVID-19, which has actually seen rising global demand for U.S. Soy.

“In the food sector, when we talk about soy, that’s a core ingredient in daily diets,” Petrich said, citing increased interest in natto beans from Japanese customers as an example. “What we have seen is an increase in demand … and an increase in interest in the 2020 crop. There’s been a good, solid, strong demand within the current situation.”

Paralympic dreams

The day began with an inspirational session, as Kevan Hueftle, a Nebraska rancher and farmer, told his story of overcoming adversity to compete as a sprinter on the international stage. In 2019, Hueftle, a below-the-knee amputee, won gold and silver medals at the Para-Pan Am Games in Peru and also competed in the Para-Athletics World Championships in Dubai.

Hueftle, who lost his foot in a 2005 hunting accident and, later, began competitive running while recovering from alcoholism, was set to compete in the U.S. Paralympic Trials this year, but the 2020 Tokyo Olympics and Paralympics were postponed to 2021 due to COVID-19.

“I just like to compete,” Hueftle, 35, said. “If you line me up with somebody on the track and we’re even close to each other, I’ll beat you to the finish line. That’s how I view life, anyway. I might not be the fastest or the biggest or anything like that, but I’m not going to be outworked. That’s not going to happen.”

Hueftle will go for gold next year. If he indeed makes it to Tokyo, he will be competing around the same time as next year’s GTE!

Food soya outlook

The third of SSGA’s three breakout sessions took place on Thursday with a food soya exporter outlook. Wenberg moderated a panel that included representatives from four soy-producing regions of the United States. The group included Travis Meyer of Brushvale Seed (Minnesota, North Dakota), Adam Buckentine of The Redwood Group (Nebraska, Kansas, Missouri), Steve Herr of Star of the West (Michigan, Ohio, Indiana) and Tom Taliaferro of Montague Farms (Maryland, Virginia, North Carolina).

The group reported on crop conditions in their respective areas and also discussed the current state of transportation and shipping logistics.

“The quality of the crop looks very, very good,” said Herr, who also noted that Star of the West is celebrating its 150th year of business. “Overall, crops throughout the Midwest look very, very good. Compared to 2019, it’s in very good shape. Growers are looking forward to seeing how the crop continues to mature as we get to harvest time.”

All noted growing interest and opportunities for identity-preserved (IP) soybeans going forward.

“Planning and communication will be the key to success,” said Buckentine, who is a member of SSGA’s Board of Directors.

Wrapping up

Thursday’s other sessions included a USSEC breakout on U.S. Soy oil and general sessions featuring U.S. Trade Representative Chief Agricultural Negotiator Gregg Doud, who shared his perspective on the current state of U.S. trade policies, including the Phase One agreement with China, and ConsiliAgra’s Emily French, who gave a market outlook and shared strategies to position for the 2021 marketing year.

Go to the GTE website to learn more and to see the full agenda. Use the hashtag #USSOYexchange on social media to find out more information.

Plant-based protein foods see demand explosion, huge gains on Wall Street; but future might not be all smooth sailing

By Bruce Abbe

There is an explosion in consumer demand underway for plant-based protein foods. As Americans fire up their grills this Fourth of July, two leading meat alternative companies have developed burgers that taste much like popular animal meat burgers.

Something extraordinary is happening at Impossible Foods, maker of the “Impossible Burger” – they’re running low on supply for its’ high-end restaurant customers, and short of employees who make, pack and ship their products to more than 400 distributors.

Now that growth has caught the eye of Wall Street investors. Impossible Foods leading alternative burger competitor Beyond Meats, a pea protein-based burger manufacturer, has seen its stock more than double since it hit the stock exchange in May. Impossible Foods remains privately held, but that could change. Euromonitor predicts the meat substitute market will grow from $18.7 billion in 2018 to $22.9 billion in 2023. Barclays is forecasting even greater growth.

The rapid growth of the plant-based protein foods won’t be the sole province of these new start-ups for long. “Big Food” is about to put its big feet into the competitive game.

Nestle is entering the business in a big way, initially in Europe with a meatless burger supplied to McDonalds throughout Germany.

Major U.S. meat and poultry brands Tyson Foods and Perdue Farms have launched meat and vegetable blended products. There’s also speculation they may introduce their own versions similar to Impossible and Beyond.

Click here to read more detailed coverage from CNN Business.

Growth may not be all smooth-sailing

While the recent sharp rise in demand for plant-based protein alternative foods is undeniable, that road ahead may not be without some obstacles. Any popular trend will catch the eye of critics concerned with transparent communication to consumers.

A feature in the July 1 edition of the news web publication Quartz noted that recently some of the unique ingredients used in the plant-based meat products, and how they are processed, have come under scrutiny. Impossible Foods uses a genetically modified yeast to produce a key ingredient in its process that FDA questioned but later approved. So far any such potential concerns haven’t dented the sharp growth now capturing the attention of the market.

Trend to watch for SSGA Members

The explosion in plant-based protein foods is a trend Specialty Soya and Grains Alliance (SSGA) member companies should pay attention to – particularly soy food ingredient suppliers and edible pea and pulse sourcing companies – since soy, chickpeas and pulses are key ingredients in the new-fangled burger and foods craze.

Change is constant in the food business. Consumers today are ever more interested in where their food comes from, how it’s produced and how healthy it is. Cutting edge U.S. and international food companies may have a fresh interest in teaming up with SSGA’s unique roster of field-to-table, identity preserved grain and oilseed supply chain member companies.

Bruce Abbe is the Strategic Advisor for Trade and Transportation for SSGA. Reach Bruce at 952-253-6231 or drop him a line here.