SSGA joins India Soyfood Association, USSEC in new plan to cooperate

With its rapidly growing economy and a population roughly the same as China’s, India represents a market of tremendous potential for U.S. Identity Preserved soya. One pillar of SSGA’s India strategy is to develop cooperative relationships with Indian soya food processors already familiar with the unsurpassed quality and consistency of our products.   

Toward that end, representatives of the Specialty Soya and Grains Alliance (SSGA)  met with the board of directors of the India Soy Food Processors Welfare Association (SFPWA) on April 26, to discuss business challenges in both countries. 

The meeting was hosted by U.S. Soybean Export Council (USSEC) regional director Kevin Roepke. SSGA Chair Bob Sinner, SB&B Foods, and Vice-Chair Rob Prather, Global Processing, were in attendance. 

In the days that followed, SSGA, USSEC and SFPWA agreed to and signed a memorandum of understanding, pledging to support each other and work toward achieving the collective goals of Indian and U.S. businesses.  

The collaboration will better enable all three groups to correspond and work to update the consumption and utilization of soyfoods in India. In remarks, Sinner said, “Right now what we can trade is information, and let’s begin with that.”  

The groups will meet again in upcoming weeks to set a work plan and discuss activities.