SSGA goes globetrotting

The second half of 2022 will be one of outreach for the Specialty Soya and Grains Alliance. Travel is underway, as SSGA spreads the message of high quality to our customers abroad. This week already, SSGA Chair Rob Prather is on the road, traveling to Vietnam along with Hoa Huynh, technical adviser for Southeast Asia.

Following their visit with Vinasoy, a Vietnamese soymilk and soy drink producer, Huynh believes the prospect of Vinasoy importing U.S. Identity Preserved soybeans to be high. Vinasoy staff recently returned from the Food Grade Soybean Procurement Course at Northern Crops Institute in Fargo, N.D. Prather and Huynh also met with Dabaco, a feed and food production company and have more visits planned.

Next week, Prather will meet up with Manager of Strategic Programs Shane Frederick in the Philippines for a USDA trade mission to Manila that features several state departments of ag, state and national commodity associations and agribusinesses for tours and business-to-business meetings.

In both countries, SSGA is talking about the U.S. Identity Preserved assurance plan and brand mark and preparing for an international launch later this year in Ho Chi Minh City, Vietnam.

“After spending much of the last two years talking to customers virtually about identity preserved soybeans and specialty grains, we are thrilled to be able to start having those conversations in person,” Frederick said. “This USDA trade mission to Manila and other trips are perfect opportunities to highlight the new U.S. Identity Preserved mark and explain what it represents – the great care, commitment and close attention that IP farmers, processors and shippers undertake to fulfill the needs of their customers.”

In the coming months, SSGA technical advisers Alyson Segawa (North Asia) and Philip Shull (South Asia) will be traveling to Japan and India and Nepal, respectively, along with board directors, and our alliance is looking ahead to more opportunities in the future. In India and Nepal, SSGA representatives will participate in three seminars organized by the U.S. Soybean Export Council that will extol the quality and value of U.S. identity preserved soybeans. In addition to meeting with the trade, SSGA will meet with India’s Soy Food Processors Welfare Association (SFPWA) and Foreign Agricultural Service-New Delhi to discuss SFPWA’s efforts to secure a tariff rate quota for food grade soybeans from the Indian government.

Look for reports on each of these trips in future SSGA newsletters.