Board approves US Identity Preserved labeling standard

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Customers of U.S. Identity Preserved-certified suppliers will be able to begin using the Identity Preserved United States label on their retail packaging, following a decision by the Specialty Soya and Grains Alliance (SSGA) Board of Directors on Sept. 14 in Fargo, N.D.

The board approved the following regulation for usage of the label for retail packaging:

An eligible product is one that contains greater than 75 percent of its total soybean/grain ingredients from U.S. Identity Preserved-certified suppliers.

The U.S. Identity Preserved assurance plan and brand mark program has been in place since December 2021. Since then, 14 companies have been certified by the program, which is managed by SSGA.

Those companies process, ship and export identity preserved soybeans, other oilseeds and grains, including as ingredients for packaged foods such as tofu, soymilk, natto and others.

“Like suppliers of identity preserved soybeans and grains, food manufacturers who purchase those crops seek to convey the quality of their products,” SSGA Manager of Strategic Programs Shane Frederick said. “Whether it appears on a shipment of specialty soybeans from the United States or on a retail package in an overseas supermarket or convenience store, the Identity Preserved United States label conveys a high-quality, traceable and purposeful product.”

Already, SSGA has received interest from foreign customers of U.S. Identity Preserved-certified suppliers to use the Identity Preserved United States label on their retail packaging.

“Food companies globally continue to recognize the importance of sourcing higher value certified identity preserved products from the U.S. to improve the quality of their consumer offerings,” said Bob Sinner, SSGA chair and partner at SB&B Foods, a supplier of identity preserved crops. “SSGA is excited these same food manufacturers now want to demonstrate how satisfied and proud they are by displaying the U.S. Identity Preserved logo on their retail packaging.”

SSGA will put an application on the website usidentitypreserved.org where interested companies may apply to use the label. This confidential application will be reviewed by and only by SSGA staff. Once approved, the company will sign a licensing agreement with SSGA. Approved companies bear the responsibility to be in compliance with their respective country’s labeling laws, rules and regulations. SSGA will provide education and assistance to companies, consumer affairs and other regulatory agencies upon request or assist a company in its work to get any label approvals.

In addition, SSGA will work with approved companies to market their products with the label and/or help educate consumers and customers about the label and dialogue with participating companies to better understand their customer base and what the value of this label means to their consumers.

U.S. companies interested in joining the U.S. Identity Preserved assurance plan can apply at usidentitypreserved.org/assurance-plan-application/.

SSGA highlights economic benefits of U.S. Identity Preserved to trade group

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The Northern Crops Institute (NCI) welcomed a small trade group from Cambodia and Myanmar to Fargo, N.D., this week as part of a Food Grade Soybean Procurement Course. The course focused on the various aspects of sourcing and purchasing high-quality identity preserved (IP) soybeans for food products such as tofu, soymilk and tempeh.

“Through this course, our group had the opportunity to learn more about IP soybeans, meet with U.S. exporters and learn more about the quality of the U.S. identity preserved system from the seed to when it arrives at their facility,” said Alan Poock, Asia Division Director for the World Initiative for Soy in Human Health (WISHH).

As incomes rise in many Asian countries, so does the emphasis on food safety and food quality. Identity preserved provides a way to know the history of the ingredients, including when it’s planted and harvested and where it was stored. This allows the soy consumer to be confident that their soy ingredients are consistently of high quality and handled in a safe way.

For those IP soy purchasers, typically from Asian countries, that confidence in a high-quality product is important, especially since they are paying more for IP than traditional soybeans. However, Shane Frederick, manager of strategic Programs with Specialty Soya and Grains Alliance (SSGA), spoke to the WISHH group of how SSGA’s U.S. Identity Preserved mark and assurance plan, which was established in 2021, saves significant costs during processing and can increase profits at market.

“One of our big challenges is to convince the foreign buyer that they have to pay more for this variety-specific identity preserved product,” Frederick said, “but, really, when you break things down there is an economic advantage to paying more.”

Along with high quality and variety specificity, the product is already cleaned and sorted, which means that the purchaser will save money during processing on cleaning and sorting costs, as well as equipment maintenance and labor over time. Frederick also reported that higher protein IP varieties can get more bang for their buck and charge more for an overall better product.

NCI’s Food Grade Soybean Procurement Course, which was sponsored by the Minnesota Soybean Research & Promotion Council, also gave the participants an inside look into the process of purchasing IP soybeans.

“It’s a great opportunity for us to provide a better understanding of food-grade soybean production in this region of the world and help them understand how to purchase it, who to purchase it from and overall how the system works,” said Northern Crops Institute Program Manager Brian Sorenson. “When they go back to their home country, we want them to have a really good understanding of what it takes to buy IP, as well as take away some of the unknowns and concerns that they may have had about the process.”

In addition to learning about economic advantages to IP, the WISHH trade group learned in-depth about the markets, soy food plant operations and soybean harvest and storage. The delegation also toured various soybean processing facilities and area farms where IP soybeans are grown.

The trade mission wraps up with a trip to Illinois for SSGA’s Fork to Farm event on June 26. Fork to Farm connects the end users of the IP soybeans with farmers who grow the product, and allows potential IP growers to network with current growers and learn more about what it takes to grow IP.

SSGA tours Port of Duluth

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The Specialty Soya and Grains Alliance experienced a closer look at the burgeoning shipping opportunities at the Port of Duluth-Superior during a visit with four Moroccan buyers as part of a trade mission led by the U.S. Soybean Export Council (USSEC).

SSGA Manager of Strategic Programs Shane Frederick visited SSGA members Hansen-Mueller and Duluth Seaway Port Authority during the tour of the Hansen-Mueller Elevator in Duluth.

“You’re seeing history here,” Facility Manager Jeff Blaskowski said of Hansen-Mueller, which acquired the facility in 2022 after several years of vacancies. “This is a cool, old elevator.”

The Hansen-Mueller facility can store 3.5 million bushels of grain and stands 195 feet above the bar. The site also supports nine legs and has a nearly 2,000-foot dock and on-dock rail service from BNSF Railway. The facility was built in the late 1800s – “You’re not going to see a lot of automation here – yet,” Blaskowski said – and can export small grains, plus soybeans and meal, from the United States and Canada to both domestic and international customers.

Following the Hansen-Mueller visit, the delegation, which included buyers from Morocco’s feed milling industry, toured the Port of Duluth-Superior.

Though the port still ships about a million tons of grain annually – wheat and beet pulp pellets are some of the top exported commodities – iron ore is far and away the most popular material exported from the Port of Duluth-Superior, which first opened for commercial shipping over 150 years ago. The port is the continent’s furthest inland seaport and the highest-ranking port on the Great Lakes, attracting about 900 vessels each year. Shippers prefer shipping via Duluth-Superior party because traffic is uncongested; traffic on the Seaway could double and ships and barges would still flow freely.

“The great thing about the Great Lakes is we can offer a diversified supply chain for many of these shippers utilizing the coast,” said Kate Ferguson, director of trade and business development with the Duluth Seaway Port Authority. “So many companies want to diversify their risks, and we know the Great Lakes can be a reliable chain.”

Grain shipments at the port dipped by 20% in 2022, the port’s smallest grain throughput since 1890. The port hasn’t moved soybeans in about five years, and overall grain exports could drop again in 2023.

“It was great to visit with our members, and see the potential shipping opportunities at the Hansen-Mueller facility in Duluth,” Frederick said “We appreciated the opportunity to visit the Port of Duluth-Superior and tell our story.” 

SSGA presents at Indian Plant Based Foods Summit

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On May 24-29, SSGA Executive Director Eric Wenberg visited India as a guest of the U.S. Soybean Export Council (USSEC), accompanying USSEC CEO Jim Sutter and Regional Director Kevin Roepke. The team spoke at the second annual Plant Based Foods Summit, organized by the Plant Based Foods Industry Association, held meetings and tours in New Delhi and Bhopal, visited the U.S. Embassy and staff from the U.S. Department of Agriculture Foreign Agricultural Service and Animal Plant Health Inspection Service (APHIS) staff. USSEC and SSGA have coordinated activities and market access plans in India for three years, trying to open the market for food grade soybeans and products.

With a protein deficit and a significant population that practices vegetarianism, India has an unmet demand in soy and other plant-based foods. The country has a dynamic entrepreneurial food manufacturing industry, filled with startups finding new dishes, tastes and combining Indian tradition with popular new foods. This is all borne out by the Plant Based Food Industry Association and its dynamic leader Sanjay Sethi. Sethi spent the day of the conference speaking, presenting awards and meeting with startups seeking business advice. The conference also included cooking demonstrations and a trade show. The dialogue on plant-based foods directly parallels the USSEC-supported Right to Protein campaign, which helps India understand how its health and diet can be improved with soy and protein, and advocates for better wellness for the population.

Wenberg helped the team with what SSGA does best: providing expertise and technical background on market access and strategies to promote U.S. soy in food manufacturing. Wenberg also discussed SSGA’s High Quality Specialty Grain program operated with USDA APHIS and its U.S. Identity Preserved Assurance Plan to provide education and market opportunities even in difficult-to-access places like India.

U.S. Soybean Export Council CEO Jim Sutter and Eric Wenberg.
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The SSGA and USSEC team especially enjoyed their tour of Bionutrients, Inc., a tofu, soymilk powder and ingredients production facility. India manufacturers use products from Bionutrients to make their own soy milks, soy-based yogurts and ice creams. The team had a tour of the world class facilities with world class tastes. It was clear that more high-quality U.S. soy would be a financial and capacity benefit to Bionutrients. The owner, Mr. Sumit Agarwal, is a U.S. Identity Preserved program supporter, speaking at SSGA’s international launch of the program in Vietnam in November 2022. Sutter and Wenberg planted a tree together at Bionutrients factory at the request of Agarwal, to express everyone’s desire to make opportunities grow in India.

Manufacturers like Bionutrients and others face market barriers to importing U.S. soy, such as high tariffs, even while the nation imports manufactured soyfoods, holding back job creation in its domestic economy. USSEC and SSGA look forward to continuing their partnership to gain market access for U.S. food grade soybeans and products to India.

High Quality Specialty Grains inspection program can aid phytosanitary requirement

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Japan’s new requirement for a phytosanitary certificate for U.S. origin shipments of soybeans and soybean meal begins on Aug. 5, 2023. This requirement by Japan’s Ministry of Agriculture, Forestry and Fisheries applies to all shipments landing in Japan on or after that date. Shipments without a phytosanitary certificate will be rejected.

SSGA successfully negotiated to delay implementation of this requirement for three years, and, over that time, worked with the U.S. Department of Agriculture’s Animal and Plant Health Inspection Service as APHIS developed a stronger process approach for inspections of high-quality grains and oilseeds grown in the United States and exported for human consumption or processed for human consumption and are shipped bagged or bulk in containers.

APHIS’s High Quality Specialty Grains (HQSG) inspection program, is now up in running – in time for Japan’s new phytosanitary requirement.

This process-oriented, audit-based program helps our small, rural businesses reduce costs in their applications for phytosanitary certificates while also providing effective oversight through compliance with APHIS.

More information about the HQSG program and its requirements and procedures is available in the updated USDA Export Manual, beginning on page 157 of the linked PDF.

Grain facilities interested in participating should contact SSGA Executive Director Eric Wenberg for more information on registration requirements and to request application materials at 507-385-7577 or ewenberg@soyagrainsalliance.org.

SSGA thanks APHIS for establishing the program and thanks the Illinois Soybean Association, Minnesota Soybean Research & Promotion Council and Wisconsin Soybean Marketing Board for their support in the development of this program.

SSGA joining USDA Netherlands trade mission

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Shane Frederick

SSGA Manager of Strategic Programs Shane Frederick

On April 17-20, SSGA Manager of Strategic Programs Shane Frederick will accompany USDA Under Secretary for Trade and Foreign Agricultural Affairs Alexis M. Taylor’s delegation during USDA’s first-ever regional agribusiness trade mission to the Netherlands. Taylor will head a diverse group more than 50 business, trade associations and state government leaders seeking to grow U.S. agricultural exports to the Netherlands, Scandinavia and beyond.

“This regional trade mission is part of USDA’s ongoing efforts to strengthen America’s rural economy by helping U.S. producers, exporters, and agribusinesses grow and diversify their revenue streams,” said Taylor. “Home to the largest seaport in all of Europe and an impressive network of importers, packers, processors, and distributors, the Netherlands is the gateway into the European Union, offering great business potential for U.S. agricultural exporters.”

During the mission, U.S. participants will meet with importers from the Netherlands, Iceland, Norway, Sweden, Finland and Denmark.

“Combined exports of U.S. farm and food products to this region totaled $4.5 billion in 2022, an increase of 10 percent from 2021,” Taylor said.

Frederick will represent SSGA member companies in business-to-business meetings and promoting the U.S. Identity Preserved assurance plan and brand mark program.

“It’s SSGA’s mission to promote the high-quality, specialty soybeans and grains available from U.S. suppliers,” Frederick said. “And making the U.S. Identity Preserved mark recognizable worldwide is vital to telling that story. I look forward to introducing the program to companies and officials next week in the Netherlands.”

While on the trade mission, participants will conduct business-to-business meetings with potential buyers, receive market briefings from USDA’s Foreign Agricultural Service (FAS) and industry trade experts, and participate in site visits.

IP Farming course now available at SSGA University

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The Specialty Soya and Grains Alliance’s online learning modules, SSGA University, continue to expand.

All that’s missing now is a mascot!

Last week, SSGA University added a new module to its curriculum, a farmer-focused course on growing identity preserved crops.

The new module is a quick, easy and affordable way for farmers curious about or who may be interested in growing identity preserved soybeans and other specialty crops. Those who take the course, learn about what the identity preserved system is and why identity preserved crops are worth growing. Additionally, there are overviews on traceability, processor relationships, opportunities and challenges and best practices for growing identity preserved field crops.

After successfully complete the course, they receive a certificate and a technical manual that allows them to take a deeper dive into the topic.

“As the U.S. looks to expand identity preserved acres, farmers need more information on what their options are and how they might get started,” said Shane Frederick, SSGA’s manager of strategic programs. “This new SSGA University course provides a primer so they can consider identity preserved  as part of their production.”

Launched in fall of 2021, SSGA University now has learning modules that cover the “IP Highway” or full identity preserved system, as well as ones that cover the value of purchasing identity preserved soybeans for foods such as tofu and soymilk; miso and natto; tempeh; soybean meal, soy flours, protein concentrates and isolates; and buying decisions and technical information on identity preserved specialty and ancient grains. There is also a course on containerized shipping and one that covers SSGA’s phytosanitary project and trains companies enrolled in the High Quality Specialty Grain program.

To enroll in an SSGA University program, go to ssga-university.thinkific.com. Cost for the new Growing Identity Preserved Crops course is $100. Foreign customers may be eligible for discounted course costs. Please reach out to Shane Frederick for more information at sfrederick@soyagrainsalliance.org.

SSGA elects two new board members; tabs Sinner as chair

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The Specialty Soya and Grains Alliance (SSGA) welcomed two new members to its board of directors during the group’s annual meeting on Thursday, as Jake Noll of Minnesota-based Richland IFC and Chuck Kunisch of Michigan Agricultural Commodities were elected to two of three open seats.

For the other open seat, Darwin Rader of Michigan-based Zeeland Farm Services was reelected to the eight-member board during the meeting, held at the office of the Indiana Soybean Alliance.

Bob Sinner of North Dakota-based SB&B Foods was selected to chair the SSGA board for a second time.

“SSGA has really gotten its legs,” said Sinner, who previously served as SSGA chair in 2021. “I think everybody understands and realizes what SSGA means to the identity preserved world. We’ve had some great successes, and there are some great things on the horizon for the industry. I’m just proud to be able to assist the leadership in continuing to grow the organization.”

Rader was elected as SSGA vice-chair, while Colby Eymann of Scoular was reelected as the group’s secretary/treasurer.

“I am so honored that the membership has faith in me to continue to serve their needs,” said Rader, who has served as chair of SSGA’s competitive shipping action team. “And I’ll do my best to fill their expectations in that role.”

Although they had not previously served on the board, both Noll and Kunisch also have taken on action team leadership positions as SSGA members.

“I’m glad to have been elected,” said Noll, chair of SSGA’s food grade soya action team. “I hope to further what SSGA has been doing, and I look forward to working with our group of board members and everyone involved in the Alliance.

Kunisch is chair of SSGA’s specialty grains action team.

“I really appreciate everybody’s vote and confidence to do the job,” Kunisch said. “I hope I can help further advance the goals of SSGA.”

Noll and Kunisch replaced outgoing board directors Adam Buckentine and Andy Bensend, who did not seek reelection to their seats. Each was honored by SSGA with a retiring director’s award.

SSGA’s other board directors are Rob Prather of WeFARM Organics; Keith Schrader representing Minnesota Soybean Research & Promotion Council and Bryan Stobaugh of Missouri Soybean Merchandising Council.

SSGA Board of Directors. From left: Chuck Kunisch, Executive Director Eric Wenberg, Keith Schrader, Jake Noll, Bob Sinner, Darwin Rader, Colby Eymann, Bryan Stobaugh and Rob Prather
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SSGA also awarded its Alliance Honors to the American Soybean Association’s WISHH program; Fawad Shah of Minnesota Crop Improvement Association; Duluth Cargo Connect and the late Robert (Bob) Karls, former executive director of the Wisconsin Soybean Marketing Board.

A ‘Movement’ Begins: US Identity Preserved Holds International Unveiling

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SSGA, Industry leaders gather in Vietnam to attend global launch

The U.S. Identity Preserved brand is now officially a global entity.

On Nov. 1, the Specialty Soya and Grains Alliance (SSGA) met in Vietnam with buyers and food producers to introduce its new international mark that designates premium crops with verifiable origins and builds worldwide awareness of the assurance plan that spotlights the superior products derived from the U.S. system.

“(SSGA) is here today to announce a significant certification advancement for food manufacturers to consider when purchasing ingredients for their products,” Executive Director Eric Wenberg said during a livestreamed event from the Saigon Sheraton Hotel & Towers. “We are excited to make this first official announcement in Vietnam because this is an important and growing market for high-quality foods that require high-quality ingredients.”

The U.S. Identity Preserved quality assurance plan and brand mark symbolizes a landmark advancement in the verification of trust, traceability and value for food manufacturers, processors and exporters. Since the brand was unveiled to an American audience in December 2021, a dozen U.S. companies have joined the program and are using the mark – with several more companies currently going through the application and qualification process.

“There’s real excitement about having a mark represent a very special segment of U.S. agriculture and business,” SSGA Manager of Strategic Programs Shane Frederick said. “The mark has purpose and value and assurances that back them up.”

Tuesday’s event attracted 75 officials from across the industry, including the American Soybean Association’s World Initiative for Soy in Human Health (WISHH), which brought a contingent to Vietnam from Myanmar. As well, the international launch was co-sponsored by the Minnesota Soybean Research & Promotion Council, Wisconsin Marketing Board and Vinamilk, Vietnam’s largest dairy company. On Thursday, the SSGA team tours Vinamilk’s headquarters before flying back to the United States.

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“The U.S. Identity Preserved assurance plan and brand mark represents the strict protocols and careful attention to detail that are followed by processors and exporters of high-quality, identity preserved soybeans and grains from the United States,” said Nguygen Quoc Khanh, executive director of research and development with Vinamilk. “These are assurances of quality and food safety that Vinamilk seeks as we purchase the specific varieties of ingredients we require to efficiently manufacture our own high-quality, consistent products that our customers love.”

On Nov. 2, SSGA will offer more presentations on the U.S. Identity Preserved system and go further in depth on the quality, characteristics and performance customers can expect from specialty soybeans and grains from the United States. The program will be emceed by Hoa Huynh, SSGA’s Southeast Asia technical adviser. Panels will feature buyers, industry leaders, SSGA staff and Michigan farmer David Williams, who has grown Identity Preserved soybeans on his sixth-generation farm. Officials from the USDA’s Foreign Agriculture Service in Ho Chi Minh City are also expected to attend. A wrap up video of the event’s first day can be viewed here.

“Those of us who grow Identity Preserved field crops understand the importance of providing consistent, high-quality products to our customers,” said Williams, a United Soybean Board director. “It starts on the farm where we put extra work into our production to preserve a variety’s identity.”

The work advancing Identity Preserved has only just begun, as SSGA looks ahead to hosting its next global gathering: the Identity Preserved International Summit Jan. 11-13, 2023 in Honolulu, Hawaii.

“The Identity Preserved brand is more than merely a mark,” Wenberg said. “It’s a movement to advance food traceability.”

Philippines trip sparks fruitful conversations

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The Philippines is a country that relies on agricultural imports for food and food ingredients and also has a strong affinity for American brands, making it an ideal place for the Specialty Soya and Grains Alliance to visit and talk about the high-quality, identity-preserved field-crop products supplied by its members.

Last week, SSGA Chair Rob Prather and Manager of Strategic Programs Shane Frederick traveled to Manila to participate in a U.S. Department of Agriculture-sponsored trade mission that included opportunities to engage with potential buyers, receive in-depth market briefings from Foreign Agricultural Service (FAS) and industry trade experts and participate in site visits.

They were part of a U.S. delegation, led by FAS Administrator Daniel Whitley, that included representatives from 29 agribusinesses and farm organizations, as well as representatives from several state departments of agriculture. The trade mission’s goal was to promote two-way cooperation and build trade opportunities between the United States and the Philippines.

“The Philippines is an excellent market for U.S. farm and food products, and we look forward to introducing a diverse group of companies and organizations to new export opportunities there,” Whitley said prior to the trade mission. “U.S. brands sell very well in the Philippines, where consumers regard our products as safe, reliable and of good quality. The United States has enjoyed a long and prosperous trading relationship with the Philippines, and this mission is an ideal opportunity to further expand our exports there.”

During two days of business-to-business meetings, SSGA was able to connect with about 20 companies. Frederick directed buyers to the SSGA Trades Lead web page, as well as to SSGA University, where they could learn more about the U.S. identity preserved system and how identity preserved field crops can make their products better. Additionally, it was an opportunity to show the new U.S. Identity Preserved mark and assurance plan and talk about it with businesses, FAS officials and others involved with trade between the United States and the Philippines.

“This trip was a great opportunity to start new relationships and continue conversations we started with some of the virtual events and presentations we participated in over the last two years,” Prather said. “As successful as some of those online opportunities were, it was just as important for us to meet those businesses in person and see the potential for ourselves.”

Prather spent the previous week in Vietnam along with SSGA Technical Adviser for Southeast Asia Hoa Huynh. In the coming months, technical advisers Alyson Segawa (North Asia) and Philip Shull (South Asia) will travel to Japan and India and Nepal, respectively, along with SSGA board directors.

These are important and growing markets for SSGA’s processing and exporting members. In the Philippines, which is the eighth-largest market for U.S. agricultural products, averaging $3.1 billion, there is both a need for imported food and food ingredients to keep up with the pace of growth and stave off shortages, as well as a growing middle class that is buying higher-quality foods. The latter category is willing to spend more and has an affinity for products from the United States or products that contain U.S. ingredients.

Prather and Frederick took part in tours of a membership shopping center (think Costco or Sam’s Club) and a grocery store in Manila where U.S. foods were prominently featured. The Robinson’s Supermarket chain, for instance, was highlighting U.S. brands as part of a monthlong “American Festival.”