NCI IP course provides hands-on learning

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Food manufacturers and others from seven Asian countries seeking to elevate their products with high-quality, identity preserved (IP) soybeans, completed a Specialty Soya and Grains Alliance (SSGA)-sponsored course last week at Northern Crops Institute (NCI) in Fargo, N.D.

The annual IP/Food Grade Soybean Procurement Course focuses on sourcing and purchasing high-quality, IP soybeans for food products, equipping buyers with the knowledge and skills to navigate this specialized market. It also gave participants opportunities to tour two IP supplier facilities in the immediate area and hear from other companies operating in North Dakota and Minnesota.

Participants hailed from Japan, Indonesia, Vietnam, Cambodia and Myanmar and also included SSGA’s three international representatives, who traveled from Japan, Korea and Thailand to take the course.

“The course was a unique opportunity to learn the process of IP from the exporters and the producers and to meet SSGA members,” said Kraipob Pangsapa, SSGA’s Southeast Asia international representative. “This is information we can take to international customers in our regions and spread the message of U.S. Identity Preserved.”

Presenters instructed participants about cash and futures markets, soybean breeding, transportation, contracts, pricing and economic advantages of using identity preserved oilseeds for food manufacturing. Food scientists gave demonstrations on soy milk and tofu processing and some presentations included hands-on learning, such as SSGA IP expert consultant Raquel Hansen’s demo about grading soybeans. Tours included facilities and farm fields at Brushvale Seed and SB&B Foods, both SSGA members. Other SSGA member companies included in the program included Grain Millers, Genesis Seed Solutions, HC International and Richland IFC.

“The NCI course is very near and dear to the hearts of SSGA members,” said Shane Frederick, SSGA manager of strategic programs, “as it gives them a chance to get in depth with attendees and showcase the many advantages of identity preserved soybeans. Also, they get to emphasize the IP procurement process, which encourages working closely with suppliers and contracting ahead.”

Frederick highlighted the U.S. Identity Preserved assurance plan and brand/label program and also spoke on the economic benefits that come with paying more up front for a premium product.

In addition, having SSGA’s in-country representatives take the course and speak directly with suppliers and buyers was a great way to enhance the U.S. Identity Preserved program, Frederick said.

“Our Southeast Asia and North Asia representatives came away from this with creative ideas about how they can further communicate the U.S. Identity Preserved message to customers and consumers abroad, as well as help suppliers and customers throughout the IP process,” he said.

The course was sponsored by the North Dakota Soybean Council and SSGA. Participants came to the course with the assistance of U.S. Soybean Export Council, the American Soybean Association’s World Initiative for Soy in Human Health (WISHH) and SSGA.

Member profile: Jordan Atchison, PURIS Grains

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As if coaching his two kids in baseball, softball, basketball, track & field, volleyball and flag football doesn’t sound like an overflowing plate, Jordan Atchison still manages to find time in the day to dedicate to a job he’s grown a passion for.

Jordan Atchison

Atchison joined PURIS Grains in 2006 straight out of college. Nearly 20 years later, he currently serves as the company’s president.

“I did not envision a career in agriculture, but I was offered an entry-level position that would allow me to learn all aspects of the business, like R&D (research and development), quality assurance, operations, logistics and grower relations,” Atchison said. “It allowed me to learn using a hands-on approach by experience, which was important for the development of a diverse skillset.”

Founded in 1985 and based in Randolph, Minn., PURIS is a family-owned company offering a range of organic and non-GMO soy products alongside its well-known pea protein portfolio. It prides itself on controlling the quality of soybeans from seed to shelf through an internal breeding program focused on developing food-grade, non-GMO soybeans. PURIS Grains became an SSGA member in 2023 after witnessing its work with international markets and expediting the phytosanitary process.

“We use the expedited phytosanitary cert program for export shipments and customer samples on a weekly basis, and it has really saved us a ton of time,” Atchison said. “I cannot explain enough how much time this has saved us to date. We are also now U.S. Identity Preserved-certified at our Minnesota soy facility, which speaks to our work and commitment to our quality of finish products.”

As an SSGA member, Atchison accompanied SSGA and two other natto suppliers on a trip to Japan in early May, giving him the opportunity to connect with other suppliers in the industry, along with USDA, U.S. Soybean Export Council (USSEC) and representatives from the Federation of Japan Natto Manufacturers. Atchison believes the partnership with PURIS and SSGA will only continue to flourish.

“I’m looking forward to a continued discussion and open dialogue regarding natto, sprouting, tofu, soymilk and miso supply from the United States and how to grow and strengthen the relationships between the U.S. and other Asian/Southeast Asian countries using non-GMO soy for further food manufacturing,” Atchison said. “As a soybean breeder, creating new varieties of soybeans in several locations year over year, I believe we can add much more value for SSGA, its members and customers. Overall, the relationship with SSGA has been very beneficial and PURIS is looking forward to growing the relationship as we head into the future.”

SSGA talks successes in D.C.

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SSGA staff and board members discussed their successes and future plans with USDA, several agricultural organizations and legislative leaders during their Washington, D.C., trip in April.

SSGA Chair Bob Sinner, board members Chuck Kunisch and Rob Prather, Executive Director Eric Wenberg and Manager of Strategic Programs Shane Frederick met with leaders at the Agriculture Transportation Coalition, U.S. Soybean Export Council, North America Export Grain Association, Food Export-Midwest, Michigan Agribusiness Association, and the offices of Sens. Debbie Stabenow (D-MI) and Tina Smith (D-MN) and Reps. Brad Finstad (R-MN) and Angie Craig (D-MN).

The meetings were an opportunity to educate about SSGA’s success with market promotions abroad and its work domestically to support U.S. growers and businesses. This year, with USDA forecasting poor returns on net revenue for America’s farmers, it’s more important than ever to keep educating about opportunities for the higher returns available from quality segments like U.S. identity preserved.

“It was really incredible to talk and get feedback on our concrete achievements. No other organization has returned investments to its members like SSGA has, with new innovative national programs,” Wenberg said. “The partners we met with really responded to it, as they are looking for new solutions.”

The group explained its unique role in trade such as through the High Quality Specialty Grains program operated with USDA’s Animal & Plant Health Inspection Service and how its work abroad resulted in U.S. Identity Preserved, the first national program bringing attention in international markets to a U.S. standard for identity preserved techniques and how they can be used to guarantee quality, origin and safety for soybeans or specialty grains. SSGA discussed challenges in transportation and a key role in the future of identity preserved crops in container, intermodal trade. SSGA received positive results from the visit and encouragement to continue its path for the future.

Opportunities in Japan’s food processing ingredients sector reported by USDA

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According to USDA/FAS’s annual report on Japan’s Food Processing Ingredients sector, confectionary products, condiments/sauces and whisky (rye or bourbon) are among top prospects for manufacturing using U.S. ingredients.

The report also notes key market drivers for the Japanese food-processing sector include:

  • Continued diversification of diet: Increased demand in pre-prepared foods
  • Heightened consumer and retailer food safety concerns
  • Increasing interest in health and functional foods with an emphasis on the needs of the aging population
  • Reduced or cheaper inputs to include international processing options to maintain competitive prices.

Regarding U.S. competition, the report states that Japan’s soybean imports are primarily from the United States on a value basis, with market share of approximately 70 percent. Brazil and Canada are the main competitors for food-grade soybeans.

For those new to the market, Japanese manufacturers have a reputation for demanding very high standards of product quality and consistency, while also having a reputation for working collaboratively with suppliers to develop long-term supply relationships. Despite the work involved, the Japanese market has enormous potential.

Full report.

SSGA celebrates first US identity preserved sale to South Asia

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After three years promoting U.S. identity preserved soy in India, Nepal and Sri Lanka, the Specialty Soya and Grains Alliance’s (SSGA) efforts have met the ultimate success. In late 2023, Nepal’s Shree Radhe Rani International Trading purchased one container of identity preserved product from one of SSGA’s newest members. This was the first ever commercial sale of U.S. identity preserved soy to South Asia.

To celebrate the purchase, SSGA Senior Advisor for South Asia, Philip Shull, traveled to the Nepali dry port of Birgunj with company director, Mr. Gaurav Agrawal, to receive the shipment. While in Kathmandu, Shull also spoke on “The Power and Promise of U.S. Identity Preserved Soybeans” at a U.S. Soybean Export Council (USSEC) seminar.

Mr. Agrawal credited SSGA’s outreach as a major reason for his decision to introduce U.S. identity preserved soy in Nepal.

“Nepalis love to try new products, and our family company, founded and led by my father, Mr. Arun Agrawal, has been the first to do many things in the market,” said Agrawal.

He stressed that attending SSGA’s Identity Preserved International Summit in Hawaii in Jan. 2023 and SSGA’s guidance in the purchasing process were key reasons for his decision to buy.

Within three days of the product’s arrival, Mr. Agrawal had delivered samples to more than six retailers who had packaged whole beans for retail sale, as well as processed the soybeans into products such as soy milk, tofu, soy flour and soy nuts.

Using his own equipment, Mr. Agrawal also split and dehulled bags of product. All of these items were on display at the USSEC seminar at the Kathmandu Marriott Hotel, which was attended by many of Nepal’s leading soy food processors and retailers.

“I am very pleased with the appearance and performance of these beans,” said Mr. Agrawal. “The tofu yield was better than expected, and the soft consistency of the tofu was very nice.”

Mr. Agrawal said that the feedback from his customers has been excellent. Assuming consumers are willing to pay the premium price, he plans to purchase at least one more container in the near future.

“But next time, I will require that the shipment carry SSGA’s U.S. Identity Preserved logo,” he said.

To capitalize on the momentum of this sale, SSGA plans to host a technical and trade seminar later this year.

 

NCI to host on-demand and in-person soyfoods courses in 2024

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The Northern Crops Institute (NCI) will be hosting a variety of soyfoods courses in 2024, including; High Oleic Soyfoods, IP/Food Grade Soybean Procurement, INTSOY, and Plant-Based Texturized Protein Products. These courses offer opportunities to learn from both academic and industry professionals about soy from field to plate.

2024 NCI Soyfoods Courses

  • High Oleic Soyfoods (on-demand) course launched January 15, 2024 and is available now
  • IP/Food Grade Soybean Procurement (in-person) course will be held June 17-21, 2024
  • Plant-Based Texturized Protein Products (in-person) course will be held June 25-27, 2024
  • INTSOY (in-person) course will be held August 12-16, 2024

NCI’s on-demand courses allows participants to work through the course at their own pace and includes pre-recorded lectures and demonstrations, as well as a discussion board to ask questions and post comments. In-person courses will be held at the Northern Crops Institute in Fargo, ND, where participants will learn through lectures, presentations, and hands-on demonstrations. The INTSOY course includes visits to South Dakota and Minnesota.

These courses will benefit soy food companies, food R&D staff, dietitians, nutritionists, soy food product processors, personnel in the food industry, and more. Both domestic and international participants are welcomed to attend these courses.

“NCI’s soybean and soyfoods courses provide training to help participants learn about the quality of identity preserved (IP) food grade soybeans and how to utilize them in a variety of different food products. In-person courses incorporate lectures, activities and hands-on demonstrations so participants learn first-hand from experts how soybean quality impacts processing and final product quality,” says Brian Sorenson, NCI Program Manager.

Learn more about the soyfood courses NCI has to offer at https://www.northern-crops.com/courses.

NCI hosting high oleic soyfoods, soy food procurement courses

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Northern Crops Institute (NCI) recently launched an online course titled “High Oleic Soyfoods.” This online course is designed to introduce uses for high oleic soybean in food products and understand the impact of using high oleic soybean on processing, final product, and nutritional quality.

This course will be conducted using pre-recorded lectures and online activities for participants to complete as schedules allow during the length of the course. An ongoing Q&A discussion board and an opportunity for live interaction with presenters will be incorporated.

This course will benefit soy food companies, food R&D staff, dieticians, nutritionists and more!

This course will be offered online only. The deadline to register is Dec. 31, 2023. Learn more and register at this link.

NCI is planning their Food Soy Procurement Course for the week of June 17, 2024. SSGA members are encouraged to invite customers or prospective customers to take the course to learn about sourcing and purchasing high quality, identity preserved soybeans for food products. The course will begin in Fargo, N.D. and end in the Minneapolis area. NCI will also host Introduction to Soybean Course (INTSOY) starting on Aug. 12, 2024. Please reach out to Brian Sorenson at NCI for any questions about the 2024 courses.

Growth and opportunities in South Korea

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By Hoa Huynh for SSGA

South Korea continues to be an important market for U.S. high quality soybeans and specialty grains. Exports of $712 million of corn, $462 million of soybeans, and $392 million of distillers grains are in the top ten exports of U.S. agricultural products to Korea in 2022. The 10-year growth of corns, soybeans, and distillers grains are 118%, 65% and 212%, respectively. There is still plenty of room for food grade soybeans such as identity preserved (IP) soybeans and specialty grains such as popcorn.

Korean food manufacturers and imported have strong interests in U.S. IP soybeans and specialty grains which reflected in the participation of more than a dozen food producers and buyers at SSGA Identity Preserved International Summit in Hawaii in January 2023. However, it’s essential for SSGA members to follow up on their conversations with these participants by visiting Korea to provide trade servicing to strengthen and expand their interests in SSGA products.

SSGA encourages interested U.S. exporters to apply to participate in the U.S. Department of Agriculture (USDA) agribusiness trade mission to Seoul, South Korea, March 25-28, 2024.

The USDA Under Secretary for Trade and Foreign Agricultural Affairs, Alexis Taylor, will lead the agribusiness trade mission. The trade mission will offer U.S. agribusinesses the potential to increase or expand their food and agricultural exports to the region. While in Seoul, participants will engage in two days of business-to-business meetings with potential importers, processors and distributors. Additionally, attendees will receive in-depth market briefings from USDA’s Foreign Agricultural Service and industry trade experts to better understand market dynamics and consumer trends, as well as participate in site visits and other networking opportunities.

Learn more and apply by Dec. 18 at this link.

(Source:  FAS/Seoul reports)

SSGA sees potential in Southeast Asia

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Southeast Asia is a growing market with great potential for high-value crops from the United States, including those processed and exported by Specialty Soya and Grains Alliance members. Because of that strong interest in the region, SSGA Manager of Strategic Programs Shane Frederick recently traveled there, participating in the USDA Agribusiness Trade Mission to Malaysia and Singapore following meetings with importers and food manufacturers in Vietnam.

Frederick promoted the U.S Identity Preserved assurance plan, brand mark and labeling program and represented SSGA member companies, talking about the high-quality, food-grade field crops they supply.

“While in Vietnam, I had the chance to visit six different companies and update them almost exactly one year after our international launch of U.S. Identity Preserved brand in Ho Chi Minh City,” Frederick said. “They continue to show interest in U.S. soy and grains and want to learn more, whether it’s through our SSGA University courses, activities such as the Identity Preserved International Summit or by receiving sample from SSGA members.”

Frederick emphasized that now is the time for customers to talk to suppliers about contracting for the 2024 crop.

Those same messages were delivered during the USDA trade mission, as Frederick moved from Ho Chi Minh City to Kuala Lumpur, Malaysia, and then to Singapore. Frederick participated in the business-to-business sessions at the two locations, meeting with about 10 companies from the region.

Two SSGA members also participated in the meetings, WeFARM Organics (represented by SSGA board director and past chair Rob Prather) and Hang Tung Resources.

The SSGA delegation met with Van An Agricultural Products, a trading import-export company in Vietnam.
The SSGA delegation met with Van An Agricultural Products, a trading import-export company in Vietnam.
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Besides the business meetings, participants had the opportunity hear from USDA Under Secretary Alexis M. Taylor and Foreign Agriculture Service officials from the region, listen to importers and exporters operating there and go on tours, including to the Port of Singapore, one of the largest and busiest container ports in the world.

Taylor said that there is a major focus on Southeast Asia as a region to diversify U.S. agricultural exports. As a region, the Association of Southeast Asian Nations (ASEAN), which includes Vietnam, Malaysia and Thailand, as well as Brunei, Cambodia, Indonesia, Laos, Myanmar and the Philippines, is the world’s fourth-largest market. The U.S is Malaysia’s third-largest supplier of ag products to Singapore and seventh-largest to Malaysia, totaling $1.7 billion and $1.2 billion, respectively.

“One point heard several times during the event was: Everyone is rushing to Southeast Asia because they see the opportunity,” Frederick said. “Vietnam, Singapore and Malaysia are some of the most important countries in the region for U.S. products. U.S. brands are well-regarded, and their young populations are receptive to new products and willing to try them. But it takes time, as each country is different and complicated.”

In all, leaders from three state agriculture departments and 29 agribusinesses and organizations accompanied Taylor on the trade mission, which took place Oct. 30-Nov. 3 with the goal of expanding export opportunities for U.S. food and farm products to the region.

SSGA members not currently in the U.S. Identity Preserved certification program should apply here and/or reach out to Frederick for more information.

SSGA applauds USDA investment to diversify export markets

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The Specialty Soya and Grains Alliance (SSGA) applauds the U.S. Department of Agriculture’s (USDA) announced intention for new programs to help U.S. farmers maintain and diversify export markets and bolster international food aid. USDA announced that it will utilize funds from the Commodity Credit Corporation (CCC) to address trade and food insecurity challenges. USDA will use $1.3 billion for the Regional Agriculture Promotion Program (RAPP) and support for specialty crop industries to diversify export markets. One billion was allocated to address global hunger.

SSGA Vice Chair Darwin Rader attended Secretary Tom Vilsack’s announcement of the investments.

“Secretary Vilsack’s announcement matches the purpose of groups like SSGA that expand markets, help small businesses and look for new ways to promote agriculture,” Rader said. “The farmers we work with want the high-quality options to grow quality soybeans and grains and earn a premium. Thanks to SSGA, the high-quality containerized trade gets more attention and focus.”

The $1.3 billion investment in RAPP will help exporters break into new markets and increase market share in growth markets, as well as provide technical assistance to the specialty crops industry to help it enter markets often imposed by non-tariff barriers.

“SSGA’s job is to influence buyers and food manufacturers to make increasing choices for variety and characteristic-specific, traceable soybeans and grains,” said Eric Wenberg, SSGA executive director. “Containerized grains help preserve buyer specifications in transit and assure quality at delivery.”

In 2019, SSGA leveraged an Agricultural Trade Promotion (ATP) grant from USDA with its own resources to begin operations and develop U.S. Identity Preserved. Following extensive market research that helped shape the brand, U.S. Identity Preserved launched in 2021 as an eight-step quality assurance process and label that promotes traceable, high-quality soybeans and grains. SSGA used the funds in association with the U.S. Soybean Export Council and American Soybean Association.

“SSGA successfully used USDA market development funds under the prior ATP program,” SSGA Chair Bob Sinner said. “New funds for new ideas like SSGA’s to promote traceable, quality food ingredients direct to international buyers from rural America should be part of the solution to grow exports. SSGA believes that the nation needs to come together to pass a Farm Bill with increases for export development programs to help grow business.”

Read the USDA press release here.